HOW TO GET “LUCKY” AS A FOUNDER
Most unsuccessful founders… Blame their struggles on “bad luck.”
Meanwhile…
The top 1% of entrepreneurs… Are using a hidden system… To MANUFACTURE their “good luck.”
Let me show you what they know… That you might not…
YET, that is… until today.
It’s lucky you started your company… (Or is it… luck? 😉)
Let me tell you about two different founders…
Both started their businesses in the same year… Both had similar funding, resources, and market opportunities…
One builds a thriving, industry-leading company… The other? Burnout, debt, and eventual failure.
The successful one? Everyone says they got “lucky.”
The unsuccessful one? Blames their failure on “bad luck”… The market conditions… The economy… The competition…
Funny, though… The other founder faced the same “bad luck”… And now leads a powerhouse business.
Here’s what most don’t see…
What looks like “luck”… Is actually a SYSTEM.
I discovered this when talking to world-class founders, investors, and mentors…
They told me about the Four Types of Luck—and how they apply to building and scaling a company.
Type 1: BLIND LUCK
This is pure randomness.
- The unexpected viral moment.
- The investor who just happens to reach out.
- The unexpected trend that suddenly benefits your business.
You can’t control or influence this.
But here’s the deal… Blind luck accounts for a VERY small percentage of anyone’s success.
The remaining percentage?
That’s where it gets interesting…
Type 2: MOTION LUCK
This is what happens when…
-You’re persistently curious…
-Willing to experiment and explore…
-And are in constant motion.
The “lucky” strategic partnership…
Because you pitched 100 potential allies.
The “lucky” product breakthrough…
Because you tested 50 different versions.
The “lucky” viral marketing campaign…
Because you launched 30 different experiments.
The “lucky” breakthrough hire…
Because you interviewed 200 candidates.
The “lucky” media coverage…
Because you pitched 80 journalists.
The “lucky” influential customer testimonial…
Because you obsessed over 1,000 customers.
Here’s what most people miss…
Type 3: AWARENESS LUCK
This is where it gets good…
Most founders see obstacles… The lucky ones see opportunities.
When the economy dips… Most panic and cut costs.
The best founders? They double down on market gaps left by struggling competitors.
When industry trends shift… Most react too late.
The sharpest founders? They adapt their positioning and product roadmap early.
But here’s what’s fascinating…
These founders weren’t “lucky”… They were paying attention.
Type 4: MAGNETIC LUCK
This is the BIG ONE…
This is when you become so aligned with your values… So clear on your vision… That luck starts chasing YOU.
- Think the founder whose reputation attracts top talent.
- Think the CEO who has investors lined up before they even start fundraising.
- Think the leader who consistently turns setbacks into opportunities.
These pros don’t “get lucky”… They create luck.
HOW TO CLIMB THE LUCK LADDER
Most founders never make it past the first rung.
Why?
Because they sit around waiting… For blind luck to strike.
Meanwhile…
The real players… Are climbing THE LADDER.
So, you wanna know how… To GET LUCKY as a founder?
Yeaaaaah? Sound fun?
Okay, let me show you how…
STEP 1: ACTIVATE MOTION LUCK (Some people call this MASSIVE ACTION)
Here’s your first assignment:
DOUBLE your activity rate.
Whatever you’re doing now… To build your company…
MULTIPLY it… by (at least) two.
- Talking to 5 customers a week? Talk to 10.
- Attending 2 networking events a month? Attend 4.
- Seeking 1 mentor? Reach out to 5.
“But I don’t have time for that!”
Really?
The average person spends 2+ hours a day on social media… That’s 14+ hours a week of wasted opportunity.
Meanwhile, the real founders? They’re out there… Creating their own luck.
STEP 2: SHARPEN AWARENESS LUCK
This one’s crucial…
Every morning for the next 7 days… Ask yourself one question:
“What’s CHANGING in my industry right now… That everyone else sees as a PROBLEM?”
Then ask:
“How could this be an OPPORTUNITY?”
Write down THREE answers…
Every. Single. Day.
Will they all be winners? Of course not.
But here’s what I know for sure…
The founder who sees 21 OPPORTUNITIES a week… Will out-build the one who sees two.
Every. Single. Time.
STEP 3: BUILD MAGNETIC LUCK
This is where most people go wrong…
They focus on tactics… Instead of defining their core values, mission, and vision.
Pick your purpose… Go deeper than anyone else… Become distinctive and undeniable.
Here’s the magic formula:
Core Values + Mission + Vision = Magnetic Luck
Let me prove it…
Remember that “lucky” founder? The one who built a thriving company?
Here’s what they actually did:
Month 1-3:
- Defined clear core values.
- Crafted a mission and vision statement.
- Joined two high-level masterminds.
Month 4-6:
- Hired an executive coach.
- Built a strategic growth roadmap.
- Developed a high-performance leadership team.
Month 7-12:
- Established a strong company culture.
- Became the authority in their niche.
- And let the “luck” roll in.
And guess what?
Yeah, “luck” starts flowing their way.
Now… It’s your turn.
For the next 30 days:
- DOUBLE your founder outreach and learning
- Log THREE new opportunities daily
- Define and refine your mission, vision, and values
And remember this…
Luck isn’t a gift… It’s a SKILL.
A year from now… YOU can be the one everyone calls “lucky.”
But you and I will know better.
It’s because you got good… At GETTING lucky. 🚀